contact sidewalk displays
At Sidewalk Displays, we make it simple to bring your vision to life. Whether you’re planning a nationwide wheat paste campaign, custom stencils, bold decals, or snipe advertising, our team is here to guide you every step of the way. We operate across all 50 states and major U.S. cities, ensuring your brand can activate anywhere, anytime. Reach out today at info@sidewalkdisplays.com and let’s start building a campaign that takes your message directly to the streets.
FREQUENTLY ASKED QUESTIONS - CONTACT
What is guerrilla marketing and how does Sidewalk Displays use it?
Guerrilla marketing is a bold, unconventional approach that brings brands directly into public spaces where people live, work, and play. At Sidewalk Displays, we specialize in wheat pasting, stencils, decals, and snipes to create memorable campaigns that stand out. Instead of relying on traditional billboards or digital ads, our work becomes part of the urban landscape itself. This creates authentic cultural relevance while maximizing visibility. It’s all about being impactful, disruptive, and impossible to ignore.
How does a wheat paste campaign work?
Wheat paste campaigns involve printing large-format posters and applying them to walls, barriers, or other surfaces in high-traffic areas. Our team handles the full process from printing to professional installation, making sure each piece adheres properly and looks sharp. Poster sizes range from 24x36 inches for dense placement to 48x72 inches for maximum dominance. Campaigns are designed to fit your goals, whether it’s creating citywide buzz or targeting specific neighborhoods. Every step is documented so you can see the impact.
What sizes do you offer for stencils and how are they installed?
Our stencils are custom-made to fit each campaign’s creative direction, ranging from 10x10 to 36x36 inches, with 30x30 being the most popular size. Each stencil is applied using eco-friendly spray chalk or paint, creating bold visuals that stand out on sidewalks and other surfaces. We carefully select locations with strong foot traffic to maximize exposure. Installation is done professionally and strategically to ensure high visibility. This makes stencil activations both sustainable and high-impact.
What are snipes and how do they work in a campaign?
Snipes are small-format posters, usually around 8x11 inches, designed for high-density placement. They’re perfect for creating repetition, building hype, and spreading a brand’s message across multiple touchpoints in a city. Snipes are often layered over existing visuals, giving them a raw, urban edge that aligns perfectly with guerrilla marketing. They’re especially effective for music, events, and lifestyle brands. Our team installs them with precision to achieve both reach and cultural relevance.
How do decals differ from other services?
Decals are custom vinyl graphics designed to stick to sidewalks, floors, or other flat urban surfaces. Unlike posters or stencils, decals create interactive moments where pedestrians walk directly across or alongside your brand. They’re durable, weather-resistant, and installed in strategic, high-traffic areas. Campaigns can be fully customized in shape, size, and design. Decals make your brand unmissable by embedding it right into the city’s rhythm.
Do I need a permit for these types of campaigns?
Permit requirements vary depending on the city and type of campaign. Many guerrilla marketing tactics, like wheat pasting and snipes, operate in public spaces without permits, while decals and certain stencil activations may require permission. Our team understands local regulations and works to minimize risk for each client. We provide guidance during the planning phase to ensure smooth execution. Compliance and effectiveness are always top priorities.
How do you choose locations for installs?
We scout locations based on cultural relevance, foot traffic, and neighborhood dynamics. High-visibility areas such as construction sites, busy sidewalks, nightlife districts, and transit hubs are prioritized. Each campaign is strategically mapped to align with the audience you want to reach. Whether in a single city or across multiple markets, we ensure consistency while tailoring installs to local environments. The result is maximum engagement and visibility.
How long do campaigns usually last?
The lifespan of a campaign depends on the medium and environment. Wheat paste posters can last anywhere from several days to a few weeks depending on weather and city cleanup cycles. Decals are built to withstand heavy foot traffic and weather conditions for extended periods. Stencils naturally fade over time but can be refreshed as needed for longer visibility. For ongoing campaigns, we offer refreshes to keep your presence strong.
Can you activate campaigns nationwide at the same time?
Yes, our team can execute multi-city and nationwide campaigns simultaneously. We operate across all 50 states, with an installer network that ensures consistency and quality no matter the location. From New York and Los Angeles to smaller regional cities, we can activate on any scale. This allows your brand to make a synchronized nationwide impact. It’s one of the reasons Sidewalk Displays is trusted for large rollouts.
How do I get started with a campaign?
Getting started is simple. Reach out to us at info@sidewalkdisplays.com with your campaign details, including goals, preferred cities, and artwork if available. From there, we’ll work with you to finalize the strategy, sizes, and timeline. Our team will handle printing, preparation, and installation from start to finish. Once the campaign is live, we’ll provide full documentation with photos, geo-tags, and updates until completion.
