Frequently Asked Questions - Wheat Pasting

What is wheat pasting advertising?

Wheat pasting is a form of guerrilla marketing where posters are applied directly to public walls, barriers, and high-traffic surfaces with a special adhesive. This creates bold, high-impact visuals that blend into the urban landscape and capture real attention. It’s a cost-effective and authentic way to connect with audiences where they live, work, and play. Many brands use wheat pasting for launches, events, or cultural campaigns that need to stand out.

What poster sizes do you offer?

We provide posters in two standard sizes: 24x36 inches and 48x72 inches. The smaller size is ideal for dense urban neighborhoods, while the larger option dominates construction barriers and wide walls for maximum visibility. Both formats are printed on durable, high-quality materials to ensure vibrant colors and longevity outdoors. Custom sizing can also be explored depending on the project’s needs.

Do you handle printing as well as installation?

Yes, Sidewalk Displays manages the entire process from start to finish. Our team ensures your posters are printed at professional standards, with clarity, sharp color, and strong durability. Once production is complete, our professional installers handle placement across your chosen markets. This ensures campaigns are seamless and efficient, with no gaps in quality.

How long does a wheat paste campaign last?

The life of a wheat paste campaign depends on factors like weather, surface conditions, and city cleanup schedules. Typically, posters last from several days to a few weeks before natural wear occurs. For longer-term activations, we can refresh locations with new posters to maintain visibility. Each campaign is strategically planned to maximize impact during the intended timeframe.

Where can wheat paste campaigns be installed?

We operate nationwide and can install in every U.S. state and city, from major hubs like New York, Los Angeles, and Miami to smaller regional markets. Our team carefully scouts high-traffic, culturally relevant neighborhoods to ensure your posters are placed where audiences naturally gather. Locations include construction barriers, walls, and other visible surfaces. This allows us to tailor campaigns to both broad coverage and hyperlocal targeting.

Do I need permits for wheat pasting?

Most wheat paste campaigns operate without formal permits, as they’re designed for public spaces and street-level marketing. However, each city has its own rules and cleanup cycles, so we provide guidance based on local conditions. Our experienced team ensures installations are handled with both efficiency and discretion. While permits are rarely required, we always take steps to minimize risk.

Can you execute multi-city campaigns at the same time?

Yes, Sidewalk Displays specializes in multi-market activations. With a nationwide network of professional installers, we can simultaneously execute campaigns across several cities while maintaining consistent quality and brand impact. This is especially useful for national product launches or events that require coast-to-coast visibility. Our systems are built to deliver campaigns at any scale.

Do you provide campaign documentation?

Absolutely. Every campaign is documented with high-quality photography to confirm placements and provide visuals for your internal reporting or social media use. Each location is geo-tagged, so you know exactly where your posters have been installed. This transparency ensures you can track performance and maximize value from the campaign.

How far in advance should I book a campaign?

We recommend confirming details at least two to three weeks before your desired launch date. This allows time for design approvals, printing, and logistical planning across your selected markets. For urgent activations, we can often move faster, but early preparation ensures smooth execution. Timely planning also helps secure premium locations.

How do I get started with wheat paste advertising?

Getting started is simple. Share your goals, target cities, and poster designs with us, and our team will handle everything from production to installation. We’ll recommend the best approach based on your timeline and budget, ensuring the campaign reaches its full potential. With Sidewalk Displays, launching your wheat paste campaign is seamless and effective. 📩 Reach us anytime at info@sidewalkdisplays.com.